Learn when to post on Instagram to get the most likes and comments from your followers, and when to avoid publishing at inconvenient times.
First, let’s establish our interest. The timing of your Instagram post might have a significant impact on how many of your followers actually view it. If you publish at the right times on Instagram, you may significantly expand your audience. Select a “quiet” hour, and you risk missing out on business. Our outposts require every possible edge in these trying times.
When it comes to the optimal time to upload content on Instagram, you may discover dozens of contradictory claims online. This is because there are a lot of variables to consider, such as your specialty, the location of your audience (in terms of time zone), the average age of your audience, etc. We’ll get somewhere if we apply some investigation and rational thought to the situation.

When Should You Put Up an Instagram Post?

You should do audience testing to determine the optimal times to post. This is the best approach because each person has a different set of readers. However, gauging your target demographic might be challenging. The testing process is lengthy, for starters. Finally, additional effort is put into making sense of the findings. The fact that it isn’t merely a matter of time adds another layer of complexity.

Therefore, knowing your target demographic is essential. Who are they, exactly? How frequently do they use Instagram? Insert a poll into your narrative to get their feedback on a specific topic! The more you learn about your target market, the more you can cater to their needs.

Instagram’s Prime Posting Time Every Week on Sundays

On Sundays, the optimal time to upload to Instagram is between 10 AM and 2 PM central time. Since most people take the day off on Sundays, that’s typically when attendance is lowest at weekly events.


If you’re want to reach the most people on Instagram on a Monday, you should do it between 11 a.m. and 5 p.m. central.
Mondays are often the slowest day of the week.
Everyone is eager to get started on the week.
Instagram users tend to be less active on Mondays than on other days of the week.


Studies reveal that 5:00 am and 9:00 am – 6:00 pm central time on Tuesdays are the greatest times to post on Instagram, but this, of course, changes from week to week.
For some groups of people, Tuesday is the busiest day of the week.
Since Monday, things have picked up considerably.


On Wednesdays between 5:00 AM and 11:00 AM and 3:00 PM central time is when you should be posting on Instagram. Today is a very important day.
Wednesday is the most effective day to post on Instagram for many communities.
On these days, you should share your most impactful content.
Don’t fall behind on posting, and don’t miss out on Wednesday and Thursday.


Posting to Instagram during 5:00 a.m., 11:00 a.m., and 3:00 – 4:00 p.m. central time on a Thursday is optimal.
Some crowds prefer Thursday over Wednesday, but either day is quite popular.


On Fridays, 5:00 a.m. and 9:00 am – 4:00 pm. central time are optimal for Instagram posts.
On Fridays, people tend to slow down as they prepare for the weekend, interact with loved ones, and put down their phones.
On Saturdays, the optimal time to make an Instagram post is often about 11:00 a.m. central.
The Instagram community really winds down on Saturdays.

Share Instagram Photos When You Have Free Time

Mornings between 8 and 9 am work well. The coffee is brewing and folks are “checking in.”
We recommend the hours of 11:00-12:30. Everyone is taking a break for lunch and checking their social media accounts. Less people posting and more people looking in might mean less activity overall.
The hours of 6:00-9:00 p.m. are perfect. People are winding down and completing their day’s work. This is when the largest percentage of Instagram users are online.
When Should I Update My Status?

There are many competing theories and considerations to take into account. There are essentially two parts.

In other words, quality trumps quantity

It’s best to not publish at all if you don’t have a high-quality image appropriate to your niche. Every comment may either assist or hinder the community. If it is not beneficial, it is harmful. As a platform, Instagram is cruel and capricious. If even a fraction of your followers don’t like one of your posts, they may quickly unfollow you.

Regular updates are essential

Maintaining a regular posting schedule demonstrates dedication and dependability. The faithful approve. Instagram does as well. Establish your dependability in the eyes of your followers, and they will do the same for you. Almost literally, it’s as easy as that.

Consider your level of consistency and aim for it. It needs to be convenient for you, whether that means once a day, twice a day, or once every other day. Don’t ever feel bad because you haven’t updated in a week. I can make up for missed time and post four or five today. This strategy will fail. Keep the images handy in draught form and spread them around, posting once daily at pivotal occasions.

How We Calculate the Ideal Time for Publication?

Keep in mind that the best time to post depends on the location of the bulk of your audience. Be sure you’re familiar with this material. Keep track of this data with Instagram’s analytics.

Instagram’s business statistics provide insight into the locations of your account’s followers. The most popular time zones of your target audience may be determined here. You may find out when your posts will have the most impact by consulting the appropriate demographic charts (location, age, gender, and, of course, activity).