Do you find yourself wondering about things after seeing these Facebook stats?

Is there something I’m not seeing?

Businesses of all sizes, once reliant on broadcast and print media ads, are now increasingly turning to social media platforms like Facebook and Twitter to reach new clients.

KA Social found that 75% of the global population is already active on social media, with another 25% showing interest and enthusiasm for joining.

In comparison to more conventional and costly methods of advertising your company, creating a Facebook page with regularly updated material is a breeze.

In this day and age, your Facebook page is equivalent to, if not more important than, your main website.

While designing a page, it’s important to consider not only how it appears, but also how it acts. A flawless design is a differentiating factor in today’s fiercely competitive business environment.

Suggestion: Jeff relies on Agorapulse for all of his social media advertising needs. He uses it exclusively for managing his social media accounts.

Follow these 5 easy steps to create a Facebook page that attracts friends, likes, and shares.

First and foremost: perfect your cover photo.

The cover image of a Facebook page is the page’s main focus. Not only does it make the company seem better, but it also helps bring in new customers and expands the company’s fan base, which is essential to maintaining and growing the brand’s value.

Users’ attention is immediately drawn to the cover photo of a business’s page. Yet, it may be time-consuming to come up with and select a cover photo that not only attracts people’ attention but also echoes the company value.

Let’s take a look at some of the rules and regulations Facebook has established for cover photographs before we get into the creative side of your Facebook age.

  • Don’t use any non-specific words or symbols. Beer, ##$%, as an example.
  • Leave out any qualifiers or extraneous details.
  • Do not use more than 20% of the image for text.
  • If you want to keep your following, you can’t provide them false information.

Cover photographs must be 851 × 315 pixels in size, and profile pictures must be 180 by 180 pixels. Using a high resolution image for your cover photo is recommended because it will take up about a quarter of the screen on most PCs.

Let’s talk about how to make a cover photo seem good now.

As “The Gospel of Facebook Cover Pictures,” these three considerations are essential.

  • Focus on the right side of the image rather than the left, as your Facebook profile picture will be shown on the left.
  • Align profile picture and cover photo – In the above image, you can see a rectangular overlap between the profile picture and the cover photo. Use your imagination to come up with a cover photo concept that complements this profile shot.
  • You can pin a post under the cover image, but don’t forget about the importance of the text within the post itself. If you want your cover photo to get more likes and comments, try pinning your most relevant article right underneath it.

Two, modify the tabs to your liking.

Images, likes, and applications are now conveniently located immediately below your cover photo on Facebook. All photographs should go in the first slot; the other 11 can be modified from the backend.

There are a total of 12 available tabs for your convenience.

Make the most of these pull-down menus to showcase your USP.

The Third Step: Pin, Star, or Hide

Sample of the Third Facebook Page’s Layout

When you put your mouse over a timeline item, a menu will appear from which you may choose to “pin” that item. By the use of the “Pin” function, you may make a certain post or piece of information stand out from the rest of the material in a user’s timeline. As an extra, you may “star” the post you really appreciate to draw attention to it. A pinned post can only remain in that status for around 7 days.

According to a recent study by Designhill, Facebook posts with fewer than 80 characters might receive up to 60% higher engagement.

Respond to messages

Almost no one bothers to engage with their clientele on social media.

This is why you need to engage your audience when they are perusing your Facebook Page’s material. This builds consumer confidence in your brand and boosts its worth.

As the administrator of a Facebook page, it is your responsibility to communicate with your demographic directly. As part of your online customer service, or if you feel the need to have a more private conversation with your audience, this function is invaluable.

The aim is to interact with your target audience as much as possible. Every question asked on your Facebook page can help you connect with potential customers in the same way as Coldplay’s song “every siren is a symphony” properly puts forth the concept.

As a gift to you

Now that you know the secret to Facebook success, please share your strategies for expanding your company’s reach on the social media platform.