Companies are increasingly turning to Facebook as a marketing tool because of the success it has had in attracting new clients. Knowing how to make the most of Facebook Ads is, therefore, essential for any social media campaign.
Due to the time-consuming nature of creating, maintaining, and optimising Facebook ads, it may be worthwhile to work with a professional Facebook advertising agency. It’s a good idea to hire an agency with experience, as doing so may help your company expand in ways you never imagined.
If you can’t afford professional assistance with your Facebook ads, though, here are some ways to get started on your own.
1. Determine Your Objectives
It’s crucial to have a clear goal in mind before you begin making Facebook ads. Prospecting for new customers online, expanding the reach of your Facebook content, increasing your online sales, boosting brand awareness and engagement, and so on are all possible examples of attainable goals.
By articulating your desired outcomes, you help Facebook serve you more relevant advertisements. Furthermore, you will have a benchmark against which to evaluate your development.
2. Determine Who You’re Writing For
Establishing who you’re trying to reach is crucial to the success of your Facebook marketing efforts. The people who see your ads can be targeted in a variety of ways, depending on their gender, age, location, behaviours, languages, and interests.
Facebook suggests being more specific about who you show your ads to in order to increase their effectiveness. Keep in mind that even within a single campaign, you can tailor your intended audience for each individual ad set. It’s also worth noting that if you’re just getting started with Facebook ads, you may need to try out a few different approaches before you find what works best for you.
3. Initiate a Financial Plan
Budgeting for advertisements comes after deciding whom to target. The most popular social network lets you limit your spending on a daily or permanent basis.
The term “daily budget” refers to the average amount you plan to spend each day. Ad sets that are priced per impression require a daily budget of just $1, while ads that are priced per like, click, piece of engagement, or view require a daily budget of at least $5. With a daily budget, you know exactly how much money you have to spend each day, so you can save and invest with confidence. If your financial situation changes frequently, a daily budget can be a useful tool.
An advertising campaign’s lifetime budget is the most money you’re willing to spend on the campaign overall. If you give the platform a lifetime budget, it will automatically modify your daily spending to maximise your budget. Another perk of a lifetime advertising budget is the flexibility it provides in terms of scheduling your ads.
4. Make an Ad
Defining your offers and call-to-action is the first step in developing a Facebook advertisement. Your Facebook ad’s purpose will determine the answer. Want to increase your sales? You may also be interested in boosting website visitors.
Now that you have an idea of what you want to sell and how you want to sell it, you can begin working on the visuals and copy for your offer. Your ad’s copy is a major factor in its success. You won’t get the results you want if your visuals, copy, or both are flawed.
The platform has specific requirements for each ad format. For single image ads, for instance, a resolution of at least 1080 by 1080 pixels and an aspect ratio of 1.91:1 to 1:1 are recommended. The headline of your ad should not exceed 25 characters, and the body copy can have up to 125.