Social commerce may just be a buzz phrase right now, but it’s one that we feel strongly about. With the right strategy, social commerce can be a game changer for online retailers.

It’s no secret that e-commerce companies are capitalising on the rise of social commerce in the age of social media.

Incorporating Social Media Marketing Strategies Into Online Stores

First, let’s define social commerce so we can move on to discussing the most effective platforms for it and other helpful advice. Every single online retailer today has a social media presence. It’s a perfect example of social commerce! The term “social commerce” refers to the practise of utilising online social networks to conduct business. 

The Importance of Social Media for E-Commerce Brands

An effective strategy for promoting an online store must include the use of social media. Social media is particularly effective at doing two very large things: attracting visitors and generating sales. E-commerce operations can benefit greatly from boosting their organic traffic by employing strategies like increasing their use of channels like email and social media. This is not some passing craze. The prevalence and importance of social media platforms are only expected to grow. All of the social media platforms we’ll discuss in this guide have a sizable user base and can significantly increase your business’s revenue.

Leverage TikTok for E-Commerce brands

Recent collaboration between Shopify and TikTok has resulted in an integration that enables businesses to manage their TikTok marketing campaigns from within Shopify. By using this new function, companies can make video advertisements for their products to be featured in TikTok’s feed. In addition, brands can zero in on a specific demographic and monitor the efficacy of their campaign. Influencers abound on TikTok, and the platform primarily caters to users in the Millennial and Gen Z age ranges. TikTok can be a great asset to your social commerce efforts if your products are aimed at a younger demographic.

Six Essential Guidelines for a Fruitful Social Commerce Initiative

You shouldn’t rely too heavily on guesswork in your social commerce strategy. If you want more conversions, start with these expert tips…

Set clear objectives

Just what do you hope to accomplish? Is that what they’re all about? Do you seek a larger fan base? Would you like to collaborate with influential people? Do you seek to have a greater volume of visitors to your site come from social media?

Determine what it is you hope to achieve with your social commerce strategy. Also, remember to write down your own aspirations. Setting SMART goals can help you achieve your objectives more effectively. By the way, it’s a fantastic plan to aim for increased conversions.

Pick your outlets carefully

While we advocate for a multi-platform approach to social media marketing, it’s wise to start with just one or two channels to avoid overburdening your team. A few stellar social media profiles are preferable to a handful of average ones. Find out where your ideal customer hangs out online, and use those platforms to reach them. The five most effective social media platforms for e-commerce brands were previously discussed in this article.

Make Use Of Convincing Social Evidence

Customers’ intent to buy is strengthened when they encounter positive feedback in the form of reviews, photos of other customers using the product, or mentions by influential people. And the proof, as they say, is in the pudding. The “pudding” in this context refers to the testimonials of happy buyers. By posting images of star ratings and reviews, you can easily use social proof to boost sales. Sharing user-created content is an advanced strategy for leveraging social proof. Reposting user-generated product photos is a simple way to spread user-generated content.

Incorporate Visual Material

We can’t stress enough how much value people place on visual material. Posting text on social media is great (and encouraged), but taking it to the next level requires the addition of visuals. Reposting photos and writing product reviews were mentioned in the previous piece of advice. Incorporating visual content like that into your social commerce strategy is a fantastic idea. While still images are impressive, video is becoming increasingly useful. Eighty-five percent of millennials have made a purchase after viewing a product video, according to a recent survey. You may recall that we discussed the importance of influencers when developing UC for your brand. This is the reason why! A video can be a powerful tool for attracting viewers and encouraging them to make a purchase. I

Provide an in-app purchasing option

Social media shopping platforms like Facebook Shops and shoppable pins on Pinterest have propelled the growth of in-app purchasing. It may sound silly, but if a customer wants to buy a product but has to go through too much trouble to do so, they may abandon their purchase entirely if they saw it on social media. When a user sees your product within a social media app, they may not want to leave the app to visit your website, create an account, and enter their billing and shipping information.

Regularly Update Your Status

Quality and quantity both matter when it comes to content for social commerce. The fact of the matter is that when brands don’t regularly update their social media channels, people tend to forget about them. A good starting point is once or twice daily, but this should increase as the brand gains traction and as the brand experiments with different platforms.


Careful consideration of which social media platforms to use, along with the six key tips we mentioned, will put your brand on the path to a successful social commerce programme that will boost sales and allow you to expand. Early on in this guide, we mentioned that Insense’s forte is in assisting e-commerce companies in developing shareable content.