The use of social media for business-to-business (B2B) marketing purposes is rapidly replacing traditional methods.
In fact, 75% of B2B buyers rely on social media to inform their purchases, according to research by the International Data Corporation.
As a result, 95% of B2B marketers now rank content creation for social media as one of their top priorities. Also, besides being an important goal, this strategy actually works.
According to research conducted by Sagefrog, the majority of marketers (66%) have found social media marketing to be profitable. There have been reports of ROIs of 1000% or more from certain marketers.
Therefore, if you want to join the ranks of successful social media marketers and see a substantial return on investment in 2023, be sure to follow the techniques we’ll guide you through.
1. Use a variety of methods to spread your content.
A proliferation of online social networking sites is a direct consequence of the Internet’s ubiquity.
However, it can be challenging to determine which platforms will attract your target business buyers and provide a satisfactory return on investment among the numerous possibilities.
According to research conducted by Statista, most B2B marketers around the world claim that LinkedIn generates the highest return on investment.
While Facebook, Instagram, TikTok, and YouTube all have their uses, you shouldn’t discount the potential of others. In the end, your customer base and your marketing strategies will determine which channel is best for your brand.
The best way to determine which platform is best for your business-to-business marketing is to try out a few of them.
Facebook is by far the most popular social network, with 2.96 billion active users every month.
Accordingly, if you want your business to succeed on Facebook, you need to fill your business page with updated content regularly. Text posts, image uploads, and especially video uploads are all recommended.
Using Facebook as an example, Samsung has seen tremendous success with advertising. Video advertising campaigns for the Galaxy S6 by Samsung in Argentina yielded a fivefold increase in ROI. Also, it has seen a greater return on investment (ROI) from Facebook advertising than from any other medium: 1.2 times in the Philippines, 1.5 times in the Gulf, and 2.2 times in Taiwan.
2. The social networking site Instagram
Eighty percent of B2B marketers prioritise Instagram as their primary platform for ad-free content distribution.
The reason for this is that 75% of marketers report a higher return on investment as a direct result of using Instagram because of the platform’s singular focus on visual content. Instagram is great for reaching people who would rather watch a video than read a long post.
You can use Instagram to its full potential by creating a business profile and attracting customers with captivating product photos, videos, and stories.
LinkedIn is a social networking site aimed specifically at professionals, including both employers and potential employees.
Because of this, it’s the best social media site for business-to-business marketing.
To begin, the business-to-business network is accessible and simple to join. And secondly, it’s the social media content marketing strategy that’s worked the best for 79 percent of B2B businesses.
Sharing content on LinkedIn has the advantage that you can attach files (such as Word documents or PDFs) to your posts.
Plus, you can upload and share visually appealing images and videos just like you would on any other platform, in addition to documents. You can use LinkedIn to establish yourself as an industry expert by publishing informative blog posts to your audience.
FocusVision found that B2B audiences typically view thirteen pieces of content before making a purchase decision.
Lincoln Electric is one company that has seen a rise in spending of this kind.
4.The Video Sharing App TikTok
Because of their accessibility and efficiency in conveying their intended message in under two minutes, short form videos have proven to be the most lucrative for video marketers.
In light of its 15-second minimum and 10-minute maximum video length, TikTok is the perfect social media platform for content marketers.
Creators on TikTok can make videos of varying lengths to promote their wares, discuss customer experiences, and provide a glimpse into office life.
One company that successfully employs this strategy is computer maker Hewlett-Packard (HP). They interact with users and promote their products on TikTok through content that is useful to their target demographic.
Interesting fact: Return on investment (ROI) for videos posted to YouTube is greater than that of other social media sites.
That’s why it’s a good idea to set up a company YouTube channel and start sharing relevant videos with your target audience.
Use video to create testimonials, showcase and demonstrate your products, encourage employee advocacy, and connect more closely with your customers.
Utilize brief video formats like GIFs and live streams to get in touch with your audience and broaden your reach. YouTube’s monetization features also give businesses the chance to boost their ROI by focusing on their own channel.
Kellogg’s, a cereal and breakfast cereal manufacturer, has benefited greatly from its YouTube presence.
Kellogg’s “So Much to Love” advertising campaign on YouTube doubled the return on investment for Pringles, the company’s potato chip brand, and resulted in a four percent increase in sales of Rice Krispies Treats.