With more than a billion monthly users, Instagram is a great platform for businesses to interact with their target audience. Since its debut a scant decade ago, this graphically appealing software has become a household brand. Instagram remains popular while others have come and gone.
However, Instagram has been compelled to meet the growing demand for Instagram video because of the success of Snapchat and TikTok. Here are some tips for using Instagram videos in your content promotion.
Methods for Including Video in Instagram Content Promotion
Video knowledge and expertise
You should learn about the different video formats before you start making preparations for your content schedule. To stay competitive, Instagram has added a number of different ways to make videos.
In-feed films have the dual benefits of breaking up the grid and integrating in with the design. Instagram stream videos can be in any orientation (horizontal, vertical, or square).
Instagram now has “Reels,” which are similar to TikTok videos. These short videos may be included into both your normal stream and the Reel feed and can last anywhere from 15 to 30 seconds. You may add reels from other creators to your tale and benefit from their hard work.
Instagram Reels are in the optimal vertical 9:16 aspect ratio and 1080 by 1920 pixel resolution.
Stories on Instagram
Instagram Stories are 15-second snippets that may be edited together to make a longer video. Unless you highlight or archive these videos, they will be deleted within 24 hours. Stories are great for showing off a variety of user-created content (UGC) and mixing photographs and videos without disrupting the feed.
In Instagram, Stories are seen as a more relaxed, conversational tool. These might be used to draw attention to one-off occurrences that will have lost their significance by the next day.
The optimal resolution for an Instagram Story is 1080 pixels wide by 1920 pixels tall (9:16 aspect ratio).
Longer, prerecorded films are encouraged on IGTV. The goal of this sort of video upload is to provide useful information with a professional sheen. This sort of post would be used for a webinar, instructional, or passionate speech on a timely issue that would be too long to fit in the feed as it is now configured.
People will be able to see the first 60 seconds of your IGTV video in the feed before being prompted to continue watching.
Vertical and horizontal video formats (9:16 and 16:9) and a 60-minute time limit are available on IGTV.
Last but not least, Instagram Live lets you make an impromptu live video that encourages interaction in the here and now. Use this video while hosting a webinar or event and fielding questions from viewers.
The instant you hit the “go live” button, a notification is sent to your followers. Using this function, you can get your material in front of your target demographic without being filtered out by the algorithm.
The maximum length for a livestream is 60 minutes, and it has a vertical (9:16) aspect ratio.
Establish Explicit Goals
Now that you know what kinds of videos might be part of your Instagram content strategy, you can establish your goals. While some businesses are content with using only one style of video, others have found that using a variety of approaches yields better results. The optimal proportions will vary depending on the specifics of your business.
Webinars and Instagram Live lessons, for instance, are great ways to keep in touch with prospects and strengthen connections. Using videos like these may help you nurture leads all the way up to the point where you’re ready to battle for a conversion. Conversely, Reels are a fantastic medium through which to take part in trendy challenges and expose your business to new audiences.
Share Content on Multiple Channels
The ease with which video content may be repurposed is a major selling point for the medium.
Thus, the return on investment for video makers is greater than that of static material developers. Instagram marketers in 2021 are increasingly directing their audiences from TikTok to Instagram, and vice versa. The convenience of cross-posting between services is a major contributor to this pattern.
Use appropriate conventions for formatting
You may boost the quality of your movie and reduce the amount of time spent editing by planning ahead. Users may be more receptive to amateur and smartphone movies, but brands need still put in the work to create engaging material.
Knowing what to expect from one video format to another is also crucial. An update to your article posted from a mobile device should be brief and informal. On the other hand, while making an IGTV brand feature, you should use more polished production values.
Make a Content Schedule for the Future
Your team’s video marketing activities will benefit greatly from having a detailed plan laid out over time. Planning is essential for video production, which requires more forethought than photography.
The key to consistency and expansion is outlining a long-term content calendar and figuring out how video material will be blended with static information.
Draught an Immediate Action Strategy
In addition to the long-term strategy, a short-term plan should be developed for each opportunity. Incorporating video into your Instagram strategy by riding viral trends is a great method to take advantage of the platform’s organic traffic.
Create a short-term strategy that will enable your company to produce video content on the fly, and adapt your long-term schedule accordingly.
One of Instagram’s most cutting-edge functions for businesses is the ability to create shoppable posts. By linking straight to a product page, these articles help marketers decrease user friction and increase conversions. This method is more effective since it eliminates the need to send potential customers to a separate bio page.
Shoppable Instagram stories and Facebook feed videos can increase click-through rates to your online store.