Do you want more people to know about your company on TikTok?
TikTok’s many features can be overwhelming at first. Fortunately, we have assembled all the information you need to develop a successful TikTok advertising campaign.
Read on to find out how to make the most of TikTok Business and what steps you should take to ensure its success.
Explain TikTok to me.
The video-sharing app TikTok was launched in 2018, and its popularity among marketers has skyrocketed since then.
The social media platform has been wildly successful, with 3 billion downloads and 1 billion monthly active users.
What do users actually upload to TikTok? TikTok primarily features short videos.
You can find videos anywhere from 15 seconds to three minutes long, and they’re also working on five and ten minute long features right now.
In order to reach a wider audience, TikTok users can select from tens of thousands of different filters, branded effects, and viral audio tracks.
If you want to see rapid expansion of your account, it is essential that you take full advantage of these features.
TikTok’s creators have also implemented a story mode and a live video function, taking a page from Instagram and Facebook’s playbooks.
Followers of content creators on TikTok can interact with them through likes, comments, and shares.
Videos handpicked for the “For You” tab that play in an endless loop based on user preferences.
Expanding Your Company with TikTok
The question now is how to use TikTok to advance one’s company. Tiktok is now an integral part of any company’s social media marketing strategy.
You can reach out to your target audience in novel ways thanks to the platform’s ongoing development and the addition of new features.
TikTok ranks first in AppAnnie’s 2022 app rankings for consumer spending.
In other words, promoting your company on the platform can have a huge impact on your bottom line.
Creating organic content that is pertinent to your business is one way to attract the attention of people who might be interested in what you have to offer.
There are a number of ways to use the TikTok platform to expand your business, such as keeping up with TikTok trends, going live, and employing TikTok advertising.
Read on to learn more about the TikTok for business account and how it can benefit business owners like yourself.
Alright, so let’s get going!
Signing Up For A New Account
Signing up for TikTok is the first step in developing a successful advertising campaign. Here are the measures to take:
- Get the app here: https://www.tiktok.com/, or visit the website.
- To join, simply click the “Join” link and fill out the form.It’s important to pick a username that reflects your company’s identity (preferably your exact business name.)
For ease of use, maintain the same username across all of your social media accounts.
After registering, you’ll be taken to a welcome page that contains nothing but links to your various account settings.
By selecting the cogwheel in the top right corner and then clicking “settings and privacy,” a personal account can be converted into a business account.
Then pick the option to “switch to business account” under “manage account.”
Select your business’s primary function in the following step. These can range from the creative to the academic; pick one that speaks to your target audience and reflects your company’s values.
After you have finished answering the remaining introductory questions, you can begin making adjustments to your profile.
Include a short bio, a photo, and the URL to your company’s website. In addition, you can connect your Instagram and/or YouTube channels.
In any case, that’s it! Congratulations! You have just created a TikTok Business account for your company.