How about some search engine optimization for TikTok? Yes, you read that correctly. The way we interact with information in the digital age is evolving, as evidenced by the fact that nearly 40% of young internet users have abandoned Google in favour of social media for search queries. After 15 years as the most popular website, TikTok has finally dethroned Google. Since social media platforms have become the new go-to for online research, it’s imperative that companies use SEO best practises when promoting their products and services on these platforms.

The definition of TikTok SEO.

Using keywords in your video’s description, tags, and title is an important part of TikTok SEO because it helps your videos rank higher in the TikTok search engine. The target is an uptick in interest and pageviews from natural search results.

Guide to Search Engine Optimization for TikTok

1. Know who you’re writing for and what they want.

Where do you stand in relation to your target demographic? Consider the motivations of your ideal customers as you revisit your buyer personas and think about why they might be interested in viewing your content on TikTok. Is there a particular product or service about which they would like to know more? Is a presentation or evaluation of the product being sought? Targeting your TikTok content to your ideal audience is much easier once you’ve established your audience and their intentions.

2. Secondly, you need to use proper keywords in your video.

What words and phrases does your ideal reader type into a search engine to find articles like the ones you’ve written? Determine which keywords best describe your content and will gain traction on the platform by analysing the common keywords and phrases used in content like yours or content that is reaching the audience you want.

3. Third, use the terms throughout the text.

Use relevant keywords throughout your content, including the title, description, and subtitles. Therefore, you will have plenty of room to optimise your content for the platform by incorporating the keywords and phrases.

4. Plan your SEO approach to using hashtags.

Hashtag search engine optimization can be informed by an examination of user behaviour, just like with keywords. Find out what hashtags your rivals are using. In your field, what hashtags do the most influential people use?

5. Apply what you’ve learned from earlier videos to your current SEO campaign.

You can learn and improve your B2B SEO strategy from your previous content in much the same way that you learn and improve your strategy from analysing competitor videos. Which search terms and/or hashtags did the most to promote your content. Measure the growth or decline of video views, comments, likes, shares, and more with the help of the platform’s internal analytics (discussed in more detail below). You can use these measurements to see which strategies worked best.

The content should be succinct and engaging, but not too brief.

Brief videos on TikTok keep viewers interested until they can swipe away. TikTok initially only allowed users to record 15-second videos, but this limit has since been increased to 1 minute, 3 minutes, and even 10 minutes in February 2022. If you want your next viral video to do as well as the best ones on TikTok, you should know that the sweet spot for views is between 21 and 34 seconds.


To get the most views, make sure the title describes what the video is about. Pay close attention to the text in your titles and captions to avoid frustrating users looking for specific B2B content who can’t find it.

Maintain interest in what you’re saying.

TikTok is all about creating videos that get people’s attention and make them stop scrolling. Videos that are both informative and humorous tend to do well on TikTok. Videos that are visually appealing while still retaining the “spur-of-the-moment” feel that TikTok is known for also do well.

What insights can I glean from my TikTok analytics to improve my TikTok approach?

You can restrict analytics data collection to a specific time period, and the summary of your profile’s analytics will include information about the number of videos you’ve uploaded, the number of people who have viewed your profile, and how many people are following you. These details are also accessible on a daily basis. Exploring follower data helps to shed light on which videos and which days best facilitated audience expansion. Insights like these can guide your user engagement strategy and reveal areas of improvement.

Brands can also benefit greatly from content insights. These will show you how many times a given post has been viewed over the past week, as well as which of your videos have been featured on the “For You” page during that time. You can see how many people liked or commented on a post, how many people shared it, how long the video was viewed for, where the viewers were located, and what they watched it for by clicking on it.

Is full-on TikTok search engine optimization immersion something you’re ready for? Don’t be afraid to make contact. Please let us know if there’s any way we can assist you in improving your TikTok profile.